beverage

一张图了解国内功能饮料热点趋势

国内功能饮料市场规模2020年的销售额约440亿美元,占据亚太市场的61%左右,而其中尤以酸奶饮料品类发展最为强势。 

高蛋白宣称依然是热点趋势。含蛋白产品的出现使得传统功能软饮和其他诸如即饮乳饮料、果汁品类的出现一种“混搭”趋势。“蛋白+X”产品(如蛋白+能量、蛋白+即饮咖啡、蛋白+即饮乳饮料)无疑是下一个增长热点。 

点击下方信息图,一键get国内饮料市场的热点诉求和趋势。 

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