Have you ever picked up a food item in the grocery store to see the words "healthy" or "healthful" listed in bold letters across the packaging?  As it turns out, the Food and Drug Administration has specific definitions for foods deemed "healthy" and all foods labeled this way must meet their specific requirements depending on the item.  

Social media has become a key information source for consumers who want to be on the forefront of today's food trends. With 93% of consumers citing appearance as the most important purchasing factor¹, "Instagramability" has become one of the most important metrics in modern marketing. EdiSparklz^® are a great way to add sparkle and shine to elevate any product. 

One of the biggest trends in food claims in recent years has been the claim of “natural.” Natural products are now easy to find in mainstream grocery stores and under mainstream brands. But with no official definition of “natural,” manufacturers often struggle to meet all consumers’ expectations in this area. Check out what today’s consumers think of as natural and how it affects their food choices. 

Biotin is a stable B vitamin that functions in the metabolism of macronutrients such as proteins, carbohydrates, and fats. Other names for biotin include vitamin B7, vitamin H, or coenzyme R. Biotin is a coenzyme involved in the creation of nucleic acids and fatty acids.

As budgets tighten due to economic effects of the COVID pandemic, more consumers are turning to store brands—including private label vitamins, minerals, and supplements—to save money. Learn what’s important to these consumers and how companies can make their private label products stand out on the shelf.