As collagen demand grows, these consumer insights offer marketers and product developers strategies to create more tailored and successful collagen products.
Here's a fresh look at using botanicals—including replacing additives with botanicals for a cleaner label and focusing on key benefits like immunity and mood.
Learn about the supplement trends ahead—including hormone supplements for different life stages, relaxation supplements as an alcohol alternative, and other key…
Whether for work or school, consumers everywhere are looking for ways to perform their best mentally. Nootropics offers an exciting opportunity to meet this…
Innovation is driving the 2024 plant-based protein trends—from emerging proteins to nutrition-focused claims to new formats for plant-based meat and eggs.
New brands and trends like #WaterTok are ushering in a new era for packaged water. Learn what all the excitement is about and who might be the next big…
Ever wonder why bananas are handed out at marathons? Central to muscle and nerve function, potassium is a make-or-break nutrient for endurance athletes. Here's…
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