2021 Frozen Pizza Trends
It’s no surprise that pizza has been a popular food choice during the pandemic lockdown. As a comfort food that’s quick and easy to prepare and offers a restaurant experience from home, heat-and-eat frozen pizza is checking all the boxes right now. Manufacturers are tapping into this heightened interest in the category with some exciting expansions and innovations. Here’s a look at the top frozen pizza trends for 2021:
1. Plant-Based Pizzas
Consumer demand for plant-based is changing business as usual in the frozen pizza category. However, the mainstreaming of plant-based pizza is taking different forms. For example, while DiGiorno’s Meatless Supreme swaps meat toppings for plant-based meats but keeps the dairy cheese, the recently launched Meatless Evolution line by American Flatbread offers both vegan and vegetarian options. Based on current cheese trends, expect more pizza brands to begin embracing plant-based cheese.
2. Hemp Seed Crust
From cauliflower to chickpea crusts, innovations in non-traditional pizza crusts are going strong. The newest addition: Urban Pie Pizza Co.’s Hemp Seed Crust Pizzas. The front-of-package labeling touts the superfood benefits of hemp as a source of plant-based protein and essential omega-3 and omega-6 fatty acids. Hemp seed pizzas address consumers’ growing interests in both hemp products and plant-based eating.