Highlights
Some of the top trends at Fi Europe 2022 include:
- Sustainability & the Environment
- Paris Olympics 2024
- Gaming
Highlights from Fi Europe
Health of the planet and multiple means to personal health were the driving currents running through Fi Europe (FiE) in Paris December 6-8.
Recap of Fi Europe 2022
Twenty-thousand attendees roamed three halls with over 1,000 exhibitors showcasing their latest innovations. Nutrition, wellness, and sustainability were overriding concerns with local sourcing, alternate proteins and plant-based everything offered as key solutions. Novel approaches to processing like precision fermentation and sugar reduction were among many lively exchanges taking place at this vibrant, upbeat event.
Top Trends We Saw at Fi Europe 2022
1. Sustainability & the Environment
There were multiple presentations across the halls over the three days, and the resounding theme was sustainability & the environment. Many of the presentations focused on opportunities in managing food waste, navigating food security and scarcity, etc. One huge hurdle in not just walking the talk but implementing true sustainability revolves around the long-term nature of almost all sustainability objectives countered by the short-term pressure on companies and the immediate impact consumers prefer. Many of the most concerned consumers responding to these initiatives are very skeptical of any form of greenwashing so marketing efforts need to be well thought out. There was discussion of moving from offsetting to reach carbon neutrality to insetting and finding ways to eliminate internal carbon creation.
2. Paris Olympics 2024
Not only will FiE return to Paris in 2024, but many people were discussing plans to tie in with the 2024 Summer Olympics which will be in Paris July 26 to August 11. The last time the games were held in Europe was in 2012 in London. The excitement about the Olympics mirrored the enthusiasm at FiE about the world being able to gather and figure out new ways to work together to bring better health to everyone. Sports Nutrition products will certainly be a hit – and perhaps we’ll see innovation in product development for one of the Olympics’ newest additions, breaking – don’t call it break dancing.
3. Gaming
One of the hottest topics at FiE was how to reach the viral growth of the gaming market. We got a lot of attention around the E-Gamer Gel Shots we showcased. Most of the gaming products on the market are energy drinks, so there’s a lot of opportunity for other formats to enter this growing market. Authenticity is key in targeting these athletes.
See you in Frankfurt in 2023
We hope you got the chance to attend Fi Europe 2022, but if not, you can catch up with us at another show next year. We’d love to discuss your next project and share our insights on ingredient trends that can help make your product a success.
If you couldn’t stop by our stand, you can learn more about some of the ingredients we featured in our samples. Check out the list of prototypes we showcased here. Our prototypes included healthy snacking options, a ready-to-mix beverage, as well as gel shots that were in line with the latest trends, burst with flavour and featured various textures and formats to fit the different needs of consumers. They included ingredients like our BarPro® 586, ideal for use in bar formulations, as well as Nano-Free Vitamins, which improve the homogeneity of premixes.
Our functional, healthy ingredients can provide the perfect solution to help your food, beverage or supplement product succeed in the marketplace.
Contact us today to learn more or sign up for our newsletter below to find out where we’ll be next.