As food and beverage manufacturers seek to connect with consumers, they often consider their target consumers in terms of generations (such as Millennials or Boomers) to gain insight. However, with generations spanning up to twenty years, there’s a clear need to look more deeply to find the full story. Learn how the Generation Me approach can be used to understand microgenerations—including what they're looking for and how they’re making their food choices.

How Nutrition Has Different Meanings for Different Generations and What That Could Mean For Your Business.