The Right Time for Protein Snacks

What Are Eating Occasions?

An eating occasion is any instance in which a food or beverage is consumed. Breakfast, lunch, and dinner may be the eating occasions we know best. However, there are many more—from late night snacking to watching TV to celebrating a birthday party.

Each eating occasion carries its own need states. Understanding which types of products address consumers’ need states can help brands develop the right solutions for that eating occasion. Especially valuable for companies is knowing the consumer eating occasions for their own products. This helps them identify the best product positioning, packaging, and placement for success.

Range of Eating Occasions for Protein Snacks

For protein snacks, the eating occasion that often comes to mind is workouts—either before (to fuel the workout) or after (for muscle recovery). Our consumer research shows it is a key eating occasion, but we also found that protein snack users have a wide range of eating occasions. In fact, a typical protein snack user in the US has 5-6 different occasions for eating protein snacks.¹

The number one eating occasion for protein snacks is actually while using the computer at home (43%), followed by before or after gym or sports activities (42%).² 39% consume protein snacks during a break at work or school, while 33% are having protein snacks when they spend the day out.³

The Mainstreaming of Protein Snacks

We see that for today’s consumers, the right time for a protein snack is almost any time. There are a few key reasons for this. One is the growing consumer interest in high protein (for satiety, weight loss, muscle support, and overall health), which also extends to their snacking choices. Parents are even looking for high protein snacks for their kids.

Another reason for the range of protein snack eating occasions is the trend in conscious indulgence. Protein snack options have expanded beyond the protein bar to include a variety of sweet and savory protein snacks—from protein cookies and muffins to protein chips and puffs. Many of today's protein bars, with their decadent flavors and textures, can also satisfy consumers seeking to balance a moment of indulgence with better-for-you nutrition.

Making Protein Snacks That Satisfy

Consumers are reaching for protein snacks while at the computer, on break, and when out and about—not just while working out. This greatly expands the opportunities for protein bar and snack brands. As consumers shift toward healthier snacking choices, brands can encourage the benefits of protein snacks through messaging that targets these common eating occasions. 

Before you get started on your next protein product, check out our bar and snack solutions—from dairy and plant proteins to custom premixes to our unique Crunchie™ Protein Bites and Crisps, which can add protein and crunch to bars, snack mixes, cereals, and confections. Contact us to learn more.

References

1-3. Glanbia Nutritionals, Healthy Snacking U&A Study, 2022.