Exercise Recovery a Key Factor in Performance
The changing habits of active consumers in response to the COVID lockdowns have made it challenging for sports nutrition companies to understand and respond to consumers’ new needs. While a number of sports nutrition trends have been emerging, we are now seeing renewed efforts by active consumers to prioritize fitness.
Gyms, in-person workout classes, and team sports are back in session, making it easy for consumers to get active again. As consumers return to the physical activities they’ve been missing, sports nutrition products that can help them reduce soreness and fatigue and speed recovery so they can return to their prior performance levels will be important. Recovery is a major driver of performance and relies on the availability of key nutrients in the body.
Muscle Recovery: Protein and Amino Acids
Protein is a critical nutrient in supporting muscle recovery after exercise. Intense resistance or endurance exercise can speed protein breakdown, which can lead to prolonged muscle soreness and fatigue post-workout unless sufficient protein is made available to the body. The presence of high-quality protein provides the amino acids needed to support the process of muscle protein synthesis and enhance net protein balance.