Insights
Discover new Market and Consumer trends.
US Sports Nutrition Outlook for 2024
Here's a look at what’s in store for the 2024 US sports nutrition market, plus…
Energy Drink Trends: What to Expect in 2024
As the demand for energy drinks grows, brands are innovating with flavors…
What's Being Added to Water?
New brands and trends like #WaterTok are ushering in a new era for packaged…
Personalization in Food and Drinks
Gen Z and Gen Alpha may be the next key target consumers for personalized nutrition products. See why and learn how custom premix solutions can fast-track the…
What's Being Added to Water?
New brands and trends like #WaterTok are ushering in a new era for packaged water. Learn what all the excitement is about and who might be the next big…
2023 Trends in Functional Nutrition
2023 functional nutritional trends reveal what consumers want from functional products and why. They also point to key opportunities, including functional…
“Through the use of analytics, we stay informed about evolving market trends and consumer preferences, ensuring we remain up-to-date with the latest insights for our customers.”
Brooke Brottman
Strategic Insight Analyst
US Functional Beverage Market Insights 2023
As the US functional beverage market expands, interest in energy, hydration, and protein is ramping up. Here are some of the claims, flavors, and benefits…
The Healthy Breakfast Paradox
This September 26th is Better Breakfast Day. Learn why Better Breakfast Day is so important, what consumers consider a healthy breakfast, and how morning snacks…
What to Eat? Everyday Nutrients for Mood-Boosting and Stress Relief
Learn the everyday nutrients to eat for mood-boosting and stress relief in part three of our three-part “mood food” series.
Adaptogens and Nootropics: The Future of Mood Food Fortification
Part two of our mood food series shows why adaptogens and nootropics are positioned to be the future of mood food and highlights some top ingredient choices for…
Functional Beverages to Support Wellbeing
Here's a look at functional beverage trends, what consumers say is important in a healthy beverage, and how flavor influences the perception of a product’s…
An Overview of Mood-Boosting Ingredients for Food and Beverage Formulations
In part one of our three-part series on “mood food,” learn why more consumers are reaching for products with mood benefits and discover the top mood-boosting…