Sports performance products with nitric oxide claims continue to flourish with an increase of +10% CAGR (2012-2016) in new launches featuring this benefit1. Consumers continue show interest in NO supplements with performance product social discussions including mention of nitric oxide 34% more than any other key term in a one month period2. However not all performance products are created equal.
Many pre-workout sports performance products:
- Lack lasting effects
- Take longer to produce a response
- Include stimulants
- Require large doses
- Originate from non plant-based sources
- Are not scientifically supported