Glanbia has set out to deliver better nutrition for every step of life’s journey – spanning multiple generations and lifestyle groups.  

Focused on energy, endurance, muscle building, and muscle recovery, this group needs proper nutrition to fuel their workouts. 

Don’t let their name fool you, the Inactive Lifestyle consumer still exercises, just with a focus on exercising their brain rather than their body!

This group wants meals and snacks that provide them with the energy and nutrition to maintain or advance their physical performance. 

This part of the population likes to stay active, make healthy and mindful choices, and focus on their overall health needs. 

Born from 1946-1964, Boomers are focused on embracing the aging process, fun and functional treats, and a healthy indulgence. 

Born from 1981-1996, Millennials are focused on immune support, healthy aging, and an experience the whole family can enjoy.

Born from 1997-2012, Gen Zers are focused on the social and shareable aspect of food, plant-based options, and a clean label.  

Born from 1965-1980, Gen Xers are focused on healthy aging, nostalgic treats, and clean, convenient immunity.