Consumers are refocusing on their health and wellness, with mental health and new diets playing key roles. The Refocusing MegaTrend is reshaping what consumers expect from food and beverage companies.

This MegaTrend shows how athletes are driving personalization. Here’s a look at their diverse needs, innovations in wearables, and the next-gen athlete.

In part one of our three-part series on “mood food,” learn why more consumers are reaching for products with mood benefits and discover the top mood-boosting ingredients.

Here's a look at functional beverage trends, what consumers say is important in a healthy beverage, and how flavor influences the perception of a product’s healthfulness.

Part two of our mood food series shows why adaptogens and nootropics are positioned to be the future of mood food and highlights some top ingredient choices for formulating mood and brain support products.

Learn the everyday nutrients to eat for mood-boosting and stress relief in part three of our three-part “mood food” series.

This September 26th is Better Breakfast Day. Learn why Better Breakfast Day is so important, what consumers consider a healthy breakfast, and how morning snacks are changing the game.

2023 functional nutritional trends reveal what consumers want from functional products and why. They also point to key opportunities, including functional snacks, sleep support products, and more.

The 2024 food and beverage megatrends show how brands can connect with consumers through the right messaging and products.