As active consumers age, their bodies change, and so do their nutrient needs. Products designed for active aging provide the support they need to maintain their active lifestyles.
Yogurt Trends to Watch in 2024
InsightThe yogurt category is getting even more nutritious—and delicious. Check out the 2024 yogurt trends, from high protein to new flavors.
Functional breakfast cereals deliver on health but can sometimes lack excitement. Upgrading the flavor and visuals is an opportunity for brands to put the fun back into breakfast cereal.
Innovation is driving the 2024 plant-based protein trends—from emerging proteins to nutrition-focused claims to new formats for plant-based meat and eggs.
Giving Aging the A-OK
InsightBoomers are taking a different approach to aging than past generations. They’re not trying to turn back the clock, but they do want products that help them age healthfully.
A person’s generation can influence how they feel physically and mentally, their health and wellness priorities, and even what “healthy aging” means to them. Our Consumer Usage & Attitude Study dives into these differences to reveal how brands can develop the right food and nutrition products to address the healthy aging needs, as well as preferences, for each generation.
Functional bars are on the rise globally. Learn which markets are growing the fastest and what consumers are looking for in functional bars.
Global Supplement Update
InsightSupplements are becoming an integral part of healthy living for consumers globally. As health concerns expand to include mental wellness and new preferences emerge such as sustainably-produced products, brands have to respond quickly to address these new needs.
The Rise of Botanicals
InsightHere's a fresh look at using botanicals—including replacing additives with botanicals for a cleaner label and focusing on key benefits like immunity and mood.