The US supplement market proves consumers’ health and wellness interests are evolving. Here's what you need to know about the market segments, growing and emerging health claims, and top flavor trends in supplements. 

As active consumers age, their bodies change, and so do their nutrient needs. Products designed for active aging provide the support they need to maintain their active lifestyles.

The yogurt category is getting even more nutritious—and delicious. Check out the 2024 yogurt trends, from high protein to new flavors.

Functional breakfast cereals deliver on health but can sometimes lack excitement. Upgrading the flavor and visuals is an opportunity for brands to put the fun back into breakfast cereal.

Innovation is driving the 2024 plant-based protein trends—from emerging proteins to nutrition-focused claims to new formats for plant-based meat and eggs.

Boomers are taking a different approach to aging than past generations. They’re not trying to turn back the clock, but they do want products that help them age healthfully.

Functional bars are on the rise globally. Learn which markets are growing the fastest and what consumers are looking for in functional bars.

Supplements are becoming an integral part of healthy living for consumers globally. As health concerns expand to include mental wellness and new preferences emerge such as sustainably-produced products, brands have to respond quickly to address these new needs.