Birthday cake flavor continues to show up in new food and beverage launches, proving that the joy and comfort it brings will never go out of style. Check out the latest birthday cake-flavored products—plus the history of the birthday cake.

Glanbia Nutritionals is your trusted partner for private-label supplements and vitamins. We have the solutions, teams, and market insights to help your private-label nutrition brand succeed. We deliver better nutrition, built around you.

Mother’s Day is a time to celebrate all mothers and reflect on how we can support them to be their best. These maternal nutrition trends focus on keeping moms healthy, strong, and balanced at every stage.

While convenience, affordability, and taste will continue to be important aspects of bakery products for consumers, health is driving the bakery trends for 2024.

Consumers’ increased focus on health and wellness is driving growth in protein snacking. See the trending protein snack formats and why protein snacks are so appealing right now.

Whether for work or school, consumers everywhere are looking for ways to perform their best mentally. Nootropics offers an exciting opportunity to meet this need.

Consumers are turning to snacks to try out new and interesting flavors. See what’s grabbing their attention right now and explore the top emerging flavor trends in snacks.

For hydration, consumers aren’t just reaching for sports drinks anymore. See which beverage categories they’re looking to—and explore the four new need states for hydration products.