A quick recovery after exercise is essential to being ready to go for the next workout. With COVID winding down and consumers back to the gym and sports activities, products that include the right nutrients to support their efforts will be especially appealing. 

For hydration, consumers aren’t just reaching for sports drinks anymore. See which beverage categories they’re looking to—and explore the four new need states for hydration products.

The evolving science of sports nutrition creates new product opportunities to support athletes’ core needs of strength, energy, and recovery—while incorporating emerging interests like mood benefits, plant proteins, and eSports nutrition.

Learn about the supplement trends ahead—including hormone supplements for different life stages, relaxation supplements as an alcohol alternative, and other key targets for functional products. 

Millennial mothers face unique mental health challenges. Targeted nutritional support products with key ingredients can address their needs.

Here's a fresh look at using botanicals—including replacing additives with botanicals for a cleaner label and focusing on key benefits like immunity and mood.