Sports nutrition manufacturers can gain a competitive edge by staying on top of the latest research in the field of sports nutrition. Explore the topics researchers are focusing on right now—including gut microbiome, mental health, and more.

With its potential consumer base continuing to expand, creatine is a popular supplement for its key role in the muscles during exercise. See what creatine does for the body, who it might benefit, and how to overcome common stability challenges with creatine.

The buzz around keto for weight loss and benefits like increased energy and mental clarity is appealing to consumers throughout Europe. Understanding the keto trends in Europe can help nutrition brands meet these new needs.

Weight loss is no longer the driving force behind today’s most popular diets. Learn how consumer perceptions around diets and weight loss nutrition products are shifting and what it means for the category.

As more consumers take proactive measures to stay well during the COVID pandemic, demand for supplements is growing throughout Europe. Here we dive into the European supplement market—including the top brands and players, key markets, and consumers’ views on supplements.

Demand for plant-based sports nutrition products is growing in Europe, but what exactly are consumers looking for? These are the plant-based sports nutrition trends to know—from what’s driving consumer interest to top flavors and formats. 

Part 1 of our new 3-part series on healthy snacking in China reveals perceptions around healthy snacking and the top snacking choices among Chinese consumers today.

With more than three in four global performance nutrition consumers wanting products that are good for the planet,¹ sustainability is becoming essential in sports nutrition. But what does sustainability mean in this category?

Functional shots for wellness are becoming more popular as consumers look for simple ways to boost and maintain their health. Explore the market growth in wellness shots—plus the top flavors, health benefits, and opportunities ahead.