As the sauce category continues to grow, staying on top of current and emerging trends is key to understanding how to attract and engage new consumers. 

A quick recovery after exercise is essential to being ready to go for the next workout. With COVID winding down and consumers back to the gym and sports activities, products that include the right nutrients to support their efforts will be especially appealing. 

Sports nutrition manufacturers can gain a competitive edge by staying on top of the latest research in the field of sports nutrition. Explore the topics researchers are focusing on right now—including gut microbiome, mental health, and more.

With its potential consumer base continuing to expand, creatine is a popular supplement for its key role in the muscles during exercise. See what creatine does for the body, who it might benefit, and how to overcome common stability challenges with creatine.

The buzz around keto for weight loss and benefits like increased energy and mental clarity is appealing to consumers throughout Europe. Understanding the keto trends in Europe can help nutrition brands meet these new needs.

It sounds simple enough to give consumers a delicious, decadent nutrition bar packed with in-demand ingredients like protein. What could go wrong? Apparently, a lot, and most consumers know that. According to a survey by FMCG Gurus, over half of US consumers (54%) agreed that healthier snacks are less tasty.¹ But the tide could be turning.

The new active lifestyle consumer is driving mainstream growth in sports nutrition products. See the top 2023 nutrition trends for active adults and how the sports nutrition industry can address their needs.