Sports & Active Lifestyle – Inactive Lifestyle Consumer
Featured ContentDon’t let their name fool you, the Inactive Lifestyle consumer still exercises, just with a focus on exercising their brain rather than their body!
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Sports & Active Lifestyle – Active Lifestyle Consumer
Featured ContentThis group wants meals and snacks that provide them with the energy and nutrition to maintain or advance their physical performance.
Sports & Active Lifestyle – Healthy Lifestyle Consumer
Featured ContentThis part of the population likes to stay active, make healthy and mindful choices, and focus on their overall health needs.
Healthy Aging – Boomer
Featured ContentBorn from 1946-1964, Boomers are focused on embracing the aging process, fun and functional treats, and a healthy indulgence.
Healthy Aging – Millennial
Featured ContentBorn from 1981-1996, Millennials are focused on immune support, healthy aging, and an experience the whole family can enjoy.
Healthy Aging - Gen Z
Featured ContentBorn from 1997-2012, Gen Zers are focused on the social and shareable aspect of food, plant-based options, and a clean label.
Healthy Aging – Gen X
Featured ContentBorn from 1965-1980, Gen Xers are focused on healthy aging, nostalgic treats, and clean, convenient immunity.
With Gen Z’s growing influence in the market, food and nutrition brands are taking a closer look at this generation’s attitudes and behaviors—particularly around health and wellness—to better meet their needs.
How to Formulate the Perfect Bar
InsightIt sounds simple enough to give consumers a delicious, decadent nutrition bar packed with in-demand ingredients like protein. What could go wrong? Apparently, a lot, and most consumers know that. According to a survey by FMCG Gurus, over half of US consumers (54%) agreed that healthier snacks are less tasty.1 But the tide could be turning.