Top 5 Food and Beverage Megatrends for 2024: Part 1
See how the 2024 megatrends for food and beverage can help companies unlock new opportunities to address consumers’ interests in health and wellness.
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5 Plant-Based Protein Trends for 2024
Innovation is driving the 2024 plant-based protein trends—from emerging proteins to nutrition-focused claims to new formats for plant-based meat and eggs.
Top 5 Supplement Trends for 2024
A growing holistic approach to wellness is driving the latest trends in supplements. Explore the 2024 supplement trends—from energy gummies to female-focused…
Energy Drink Trends: What to Expect in 2025
High growth ahead in the energy drink category means exciting opportunities for innovation. Here’s a look ahead at the 2025 energy drink trends.
What's New in the Better-for-You Bakery Market
As consumers seek healthier lifestyles through better diet, they expect bakery products, as household staples, to play a supporting role. See the better-for-you…
Trend Talks
We featured live Trend Talks at our SupplySide West booth this year, with a focus on consumers’ evolving approach to addressing hydration, energy, immunity, and…
2023 MegaTrends Part Five: Co-Creation
Co-creation of new food and beverage products with consumers is one of the 2023 MegaTrends helping brands boost sales—and social media is where it all begins.
2023 MegaTrends Part Four: Authenticity
One of the 2023 MegaTrends with influence across categories is consumers’ desire for authenticity. They’re seeking brands that are transparent in their missions…
2023 MegaTrends Part Three: Personalized Performance
This MegaTrend shows how athletes are driving personalization. Here’s a look at their diverse needs, innovations in wearables, and the next-gen athlete.