Summer 2020 Product Concept Line-Up

Now more than ever it’s imperative that brands connect with their customers. We, in the food and beverage industry, have the unique opportunity to deliver consumers some welcome comfort and address some important health and wellness essentials. From home-workouts and increased family time to new-age virtual sporting events consumers have adapted to a new way of life that puts them at home more than ever before…and products need to adapt with them. 

While, in many ways, we eventually expect life to go back to the way it was, we also expect that consumers will be more vigilant when it comes to their health and wellbeing and they look to us to provide them with new, innovative products that fit their new normal.  

Glanbia Nutritionals has taken this opportunity to think through consumer-inspired product concepts meant to help get our creative juices flowing as we start to explore ways to meet the new market demands. We hope you find them as inspirational and intriguing as we do!

The Home Workout Warrior

Are they inspirational overachievers or just so bored they’ve finally turned to exercise? Either way, the quarantine motivated people to continue their healthy lifestyle (or start one) from the comfort of their own home. In a recent consumer study prepared by the Glanbia Nutritionals Insights group it was found that on average 60% of people were working out at home during their COVID-19 quarantine. This provides a great opportunity for brands not only to be there for current sports nutrition users, but also convince the new Home Workout Warriors that these products can help make the most of their new at home workout routine. 

At Glanbia Nutritionals we’ve created ingredient solutions with the end consumer in mind. We focus on customized solutions to meet the new and evolving consumer needs focusing on hydration, satiety, and energy. 

For more information on our Home Workout Warrior concepts, ingredient solutions, and insights, contact us.

Family Time Trooper

Spending more time with family has been a silver lining in many people’s lives as shelter-in-place orders and school closures transition seamlessly into summer vacation. While increased time with family is, of course, a beautiful thing it can also be a strain to keep little ones (and big ones) entertained when so many of our previous wiggle-outlets have been put on hold. Enter EdiSparklz™! 

Glanbia Nutritionals’ EdiSparklz™ are a fun, interactive addition to many product lines. They provide an easy and cost effective way to add a little color to your kitchen and gives you multiple options on how to integrate it into your product. 

When you can make your products both healthy and full of sparkle, we’re pretty sure you have a winning combination on your hands. So lean into your inner Family Time Trooper, turn meal time from drab to fab, and let the sparklz begin. 

For more information on our Family Time Trooper concepts, ingredient solutions, and insights, contact us. 

The eGamer 

What is eGaming? Simply put…it’s video gaming as a spectator sport and it’s estimated to be over $1b industry. Even prior to the COVID-19 pandemic which further skyrocketed eGaming’s appeal it was estimated that just under half a billion people globally would watch an e-sporting event in 2020. With so many encouraged to shelter-in-place over the course of a few months, and other sports being canceled or postponed, that number is likely to increase substantially. This gives brands a unique opportunity to connect with a new group of athletes hungry for personalized nutrition, and with 18-34 year olds watching e-gaming at the same rate as they’re watching baseball, we think you should pay attention to this growing group of young consumers. 

eGaming involves intense focus and endurance with 80% of gamers globally stating that they consume food and drinks regularly while playing. This provides a great opportunity for brands to provide gamers with the functional foods and beverages they crave. Providing products that deliver functional benefits such as focus, energy, and eye health can help connect your brand to this growing and evolving market.  

For more information on our eGaming concepts, ingredient solutions, and insights, contact us.

The Healthy Traveler

Now, perhaps more than ever, consumers are focused on staying healthy both physically and mentally. Many people are still worried about travel for personal and professional purposes. With COVID-19 still a concern and many still under strict shelter-in-place orders, travel may be on hold for some time. But this will surely change! 

Whether traveling by air, car or just to work in the morning, it’s important to provide consumers with immunity-promoting, energy-boosting, and focus-enhancing products that can help keep them healthy, strengthened and motivated no matter where their day is taking them.

From immunity and gut health to focus and relaxation, Glanbia Nutritionals has creative and innovative ingredients that make your product stand out. With an intense focus on delivering better nutrition for every step of life’s journey we strive to find the solutions that tackle consumer needs as soon as they arise. 

For more information on our Healthy Traveler concepts, ingredient solutions, and insights, contact us.