What Is National Nutrition Month?
The seed for National Nutrition Month was planted in 1973 when the president proclaimed the country’s first National Nutrition Week.1 The theme “Invest in Yourself—Buy Nutrition” was promoted on radio, television, and even bumper stickers. Members of the American Dietetic Association (now called the Academy of Nutrition and Dietetics) quickly embraced this public health opportunity and worked to organize promotional events at community centers, schools, and health facilities across the country.
This flurry of activity and the associated press coverage gave nutrition professionals an unprecedented opportunity to reach the public with sound, actionable nutrition information. The success of National Nutrition Week secured its spot on the national calendar. Today, this nutrition education campaign spans the entire of month of March, with a focus on helping Americans make informed food choices and encouraging healthy eating and physical activity habits.