1. Innova Market Insights, Trends Insider: Top 10 Trends 2023: Trend #3 – Generational Push – Mar 2023, 2. Mintel’s Food and Drink Nutrition Claims - US - 2022 report, 2,000 internet users aged 18+, Current and future planned usage, 3. Mintel’s Sports and Performance Drinks – US – 2023 report, ,423 internet users aged 18+ who use sports/performance drinks or mixes, 4. Am J Physiol Endocrinol Metab 283: E648–E657, 2002, 5. Yamamoto S, Deguchi K, Onuma M, Numata N, Sakai Y. Absorption and Urinary Excretion of Peptides after Collagen Tripeptide Ingestion in Humans. Biol Pharm Bull. 2016;39(3):428-34., 6. M.E. Nimni et al., Arch. Biochem. Biophys.,122, 292 (1967) 6. Ltd. Jellice Co., Promotion of collagen synthesis (in vivo). Promotion of collagen synthesis (in vivo) - The Central Research Institute of Jellice Co., Ltd.,. 7. Actor JK et al. Curr Pharm Des. 2009; 15(17): 1956–1973, 8. El – Loly, International Journal of Dairy Science Volume 2 (3): 183-195, 2007, 9. Int J Mol Sci. 2013 Feb; 14(2): 2808–2831. 10. Patel et al. (2011) J Chem Pharm Res 3(5):491-495, 11. J. Parent. Ent. Nutr. 13:382-386, 1989 12. Poullain et al., 1989 3. Boza et al., 2000, Eur J Nutr 39 : 237–243 13. Duan Y, Li F, Li Y, Tang Y, Kong X, Feng Z, Anthony TG, Watford M, Hou Y, Wu G, Yin Y. The role of leucine and its metabolites in protein and energy metabolism. Amino Acids. 2016 Jan;48(1):41-51. doi: 10.1007/s00726-015-2067-1. Epub 2015 Aug 9. PMID: 26255285. 14. J Appl Physiol. 2003;94:651–659.