Active women are more engaged with their personal health. Sixty percent of women aged 18-45 are active three times a week or more.1 They don’t think of themselves as athletes and prefer physical activities such as walking, running, yoga, and strength training. The health needs of these women are likely to focus on the things that keep them active: strength, endurance, energy, immunity, and a healthy weight.
Active women have a higher level of awareness of health-beneficial ingredients when compared to those women that are less active.