What You’ll Learn
Building off of Glanbia Nutritionals’ Generation Me 2020 MegaTrend Guide, we’ve mined primary research from the current pandemic to understand how each microgeneration is reacting, and how that impacts the market today. How has shopping changed for Nouveau Millennials? For what benefits are Leading Boomers taking VMS? Is Z Tribe exercising more? Or less? We’ll dive into each of these trend questions, and more, to understand the differences between the microgenerational responses – and gain insight into how these differences may impact their future behavior.