Hydration and Essential Health: A Discussion on the Evolving Hydration Needs of Today's Consumer

How have consumers’ hydration needs evolved and what will we see in 2025? How are leading ingredient providers addressing specific consumer need states (e.g., taste, nutrition, convenience, etc.)? These are just some of the questions that were addressed in our latest webinar. 

Topics include the following:

• Overview of consumer health in general – levels of proactivity – and a greater focus on day-to-day health.
• Satisfaction with hydration levels and what consumers attribute a lack of satisfaction with hydration levels with.
• What consumers associate good hydration with (particular focus on immediate health, physical and emotional).
• How consumers are adopting a focus on back-to-basic health and getting the core essentials right, realizing this is essential irrespective of advances in the wellness market.
• The extent to which consumers are looking to improve their hydration, and what steps they are planning to take.
• What steps do consumers currently take to boost their hydration (focus on limited acknowledgement outside of water and inaccurate ways to do so, such as drinking coffee).
• Changing attitudes towards hydration products and increased trust (and the focus on making the link with clean energy).