Healthy Aging – Millennial

Millennials Are Proactive About Health 

Millennials are all grown up—buying homes, having kids, and making smart lifestyle decisions to support their health and wellness. Millennials are focusing on their well-being earlier than prior generations, and it’s influencing what they look for in foods and beverages.  

For Millennials, healthy eating is a part of healthy aging. Health and wellness have long been a part of daily life for this generation. Now, as Millennials look to the future, they’re seeking out products that can address their specific concerns. They’re also teaching their kids their proactive approach to health. 

Functional Ingredient Benefits for Millennials 

Millennials are using their food and beverage choices to support both their physical and mental health—and they’re willing to spend on the things that matter to them. Functional benefits that are top of mind for Millennials today are immune support, anxiety relief, and healthy sleep.  

Brands can connect with Millennials by offering these in-demand functional benefits in convenient and enjoyable formats. This could be an indulgent protein shake with specific vitamins, minerals, and botanicals for immune health, or a gummy that can be taken before bed to help with relaxation and sleep.  

Healthy Foods and Beverages That Deliver an Experience 

With more than half of Millennials now parents, they’re not only making dietary choices for themselves—their purchase decisions also take into account the foods and beverages their kids will like. However, Millennials are not just bending to their children’s will. Millennials want to teach their kids healthy eating habits early on. 

One way Millennial parents are doing this is by sharing food experiences with their kids. You can find Millennials getting their kids involved in the kitchen and even teaching them cooking skills. Healthy foods that are easy to prepare together as a family are a big win in Millennial households. As Millennials face new life experiences, they’ll look for brands that can address their evolving needs. 

Learn more about our Millennial concepts, ingredient solutions, and insights.