This video synopsis was written with the help of Generative AI.
Product research by Nutrition Integrated revealed that the most popular flavors in protein powders are milk chocolate, vanilla, strawberry, and banana, with a significant drop in popularity beyond these top choices. Similarly, protein bars are dominated by chocolate, caramel, and coconut flavors. This indicates a strong preference for traditional, single flavors, with 62% of protein powders and 52% of protein bars being single-flavored.
The dominance of core flavors indicates a notable lack of innovation and an opportunity for brands to distinguish themselves in an evergreen space. The challenge lies in balancing the strong demand for these core flavors with the need to introduce new and exciting options.
Two main strategies for flavor innovation to address this challenge are original flavors and collaboration partnerships. The first, introducing unique, undefined flavors that stand out in the market, leverages the novelty and exclusivity of the flavor to attract consumers. Additionally, partnering with well-known brands or leveraging nostalgic flavors to create unique products has also proven successful for some brands. This strategy, utilized by Ryse Supplements, is a case study where the brand experienced a significant sales surge aligned to their collaboration partnerships.
If you’re ready to innovate with flavors, Flavor by Foodarom®, powered by Glanbia Nutritionals, is at the forefront of expanding flavor capabilities in protein-fortified categories. To learn more about their innovative approaches and how they are transforming the flavor landscape, contact us today.
