EdiSparklz Bakery Applications

EdiSparklz® Bakery Applications

For a bright pop of color that catches the eye.

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Create Colorful, Eye-Catching Baked Goods with EdiSparklz®

Social media has become a key information source for consumers who want to be at the forefront of today’s food trends. With 93% of consumers citing appearance as the most important purchasing factor1, “Instagrammability” has become one of the most important metrics in modern marketing. This has led to a market focused on the use of bright or unexpected colors to attract consumers’ attention, especially for seasonal and limited-time-only products (LTOs). EdiSparklz are the solution to achieve this. 

EdiSparklz® Benefits for Bakery Applications

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EdiSparklz® Edible Glitter Are the Ideal Solution for Creating Bright and Colorful Bakery Products your Customers Will Love

Thin and lightweight, EdiSparklz flakes and shapes are versatile inclusions that provide a bright pop of color for a distinctive look. They have no flavor, no sweetness, and no added calories. EdiSparklz are:

  • Compliant with U.S.P., N.F., and F.C.C. specifications
  • Certified Kosher and Halal
  • Glitter is heat resistant to 450°F, and will not melt, brown, or sink to the bottom of batters.
  • Ideal for inclusion in a wide variety of bakery applications including breads, muffins, cookies, cake batter, and cream fillings.
1. Insights in Marketing, How Does Color Influence Consumer Behavior?, accessed 12 2019 2. Glanbia Nutritionals U&A Survey, 2021.

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