Social media has become a key information source for consumers who want to be at the forefront of today's food trends. With 93% of consumers citing appearance as the most important purchasing factor1, "Instagramability" has become one of the most important metrics in modern marketing. This has led to a market focused on the use of bright or unexpected colors to attract consumers’ attention, especially for seasonal and limited-time-only products (LTOs) with products featuring "add-ons" demonstrating an above-average purchase intent2.
EdiSparklz® Packets
For Use At-Time-of-Consumption
For a unique experience your customers will love.
EdiSparklz® Packets Offer a Convenient and Unique Consumption Experience
EdiSparklz Packets offer a new and convenient delivery method for EdiSparklz flakes and shapes. Increase consumer engagement with a unique, at-time-of-consumption experience. Simply open the packet and sprinkle it on to decorate before consuming. Ideal for use in multi-serving and multi-pack products.
- Packets are made from food contact-safe material.
- Available in a range of sizes from 0.7g to 5.0g, with custom sizes available depending on your application.
- Full spectrum of colored flakes and shapes are available for use with custom blends available upon request.
FLAKES – 1.7g shown SHAPES – 0.7g shown
Ideal for use on baked goods, frozen pancakes & waffles, hot & cold cereals, frosting & decorating kits, yogurt, pudding & ice cream multi-packs.
1. Insights in Marketing, How Does Color Influence Consumer Behavior?, accessed 12 2019.
2. Mintel GNPD
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