Niki Kennedy, Senior Strategic Insights & Analytics Manager, and Corbin Hohl, Protein R&D Scientist, explain how the dairy market for sports nutrition is affected by the increase of plant-based products. With the popularity of plant-based products not expected to slow down anytime soon, will the dairy market be able to stay dominant? Consumer attitude and behavior studies give insight into the current state and future of dairy in the protein space.
The Effect Plant-Based Products Have on the Dairy Market for Sports Nutrition
The dairy market for sports nutrition could be affected due to the rising interest in plant-based products.