MaskWell™ Masking Solutions flavors

MaskWell™ Masking Solutions

Solving Flavor Challenges

Featured Content
Reading time 1 minute

Glanbia Nutritionals MaskWellTM Masking Solutions are designed to mask proteins, plant-based ingredients, vitamins, minerals, and other ingredients that have inherently strong flavors or off-notes.

Masking Expertise & Experience

Nutritional ingredients can be especially difficult to flavor due to their bitterness, astringency, earthiness, or other unwanted flavors.

Our team is experienced in handling the challenges of masking and flavoring these nutritional ingredients in applications such as:

  • Bars
  • Protein beverages
  • Powdered drink mixes
maskwell flavor challenges solutions

Masking Solutions

Protein Maskers 

  • Amino Acid Masker
  • Hydrolyzed Protein Masker
  • Pea Protein Masker
  • Peptide Masker
  • Soy Protein Masker
  • Whey Protein Masker

Vitamin & Mineral Maskers

  • Acid Masker
  • Mineral & Metallic Maskers
  • Marine Oil Masker
  • Vitamin Masker

Other Maskers

  • Astringent Masker
  • Bitter Masker
  • Caffeine Masker
  • Stevia Masker

Market Insight 

Flavor is the most important features of snacking
67 % of consumers choose snacks based upon tastes they will enjoy.1

maskwell flavor results

References

1. Mintel, Snacking Motivations and Attitudes – US, January 2019

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