Future of Hydration
InsightFor hydration, consumers aren’t just reaching for sports drinks anymore. See which beverage categories they’re looking to—and explore the four new need states for hydration products.
For hydration, consumers aren’t just reaching for sports drinks anymore. See which beverage categories they’re looking to—and explore the four new need states for hydration products.
Better-for-you snacking is on the rise in Europe. Check out the trends and opportunities ahead.
Although whey protein is the gold standard in sports nutrition, deciding between whey protein isolate and whey protein concentrate requires careful consideration because it impacts a variety of factors, ranging from lactose to leucine content.
European snacking habits are changing—and protein is playing a big role. See the results of our latest consumer research to learn what consumers are choosing for snacks and what’s ahead for protein snacks in Europe.
Explore the 2024 trends in dairy and immunity, new lactose-free products, fortified wellness cheeses, and the importance of protein in dairy.
The latest consumer research reveals key UK snacking trends—including which snacks Brits are consuming right now and which snacks are on the rise.
Part two of our mood food series shows why adaptogens and nootropics are positioned to be the future of mood food and highlights some top ingredient choices for formulating mood and brain support products.
Here's a look at functional beverage trends, what consumers say is important in a healthy beverage, and how flavor influences the perception of a product’s healthfulness.
2023 functional nutritional trends reveal what consumers want from functional products and why. They also point to key opportunities, including functional snacks, sleep support products, and more.