Functional breakfast cereals deliver on health but can sometimes lack excitement. Upgrading the flavor and visuals is an opportunity for brands to put the fun back into breakfast cereal.

Supplements are becoming an integral part of healthy living for consumers globally. As health concerns expand to include mental wellness and new preferences emerge such as sustainably-produced products, brands have to respond quickly to address these new needs. 

Here’s a look at recent growth in the sports nutrition market and the shifting consumer behaviors driving the 2025 sports nutrition trends. 

Discover how the growing consumer focus on self-care shapes the 2025 supplement trends—and learn ways to align your offerings with the demand for self-care supplements. 

Sports nutrition in Asia Pacific is evolving to meet the demands of busy lifestyles, offering energy boosts, weight management solutions, and innovative protein options. Explore the opportunities in this expanding market.

Health and taste are driving global dairy trends, with functional dairy, healthier cheeses, and new flavors on the radar for 2025.