For hydration, consumers aren’t just reaching for sports drinks anymore. See which beverage categories they’re looking to—and explore the four new need states for hydration products.

The evolving science of sports nutrition creates new product opportunities to support athletes’ core needs of strength, energy, and recovery—while incorporating emerging interests like mood benefits, plant proteins, and eSports nutrition.

Learn about the supplement trends ahead—including hormone supplements for different life stages, relaxation supplements as an alcohol alternative, and other key targets for functional products. 

Millennial mothers face unique mental health challenges. Targeted nutritional support products with key ingredients can address their needs.

Here's a fresh look at using botanicals—including replacing additives with botanicals for a cleaner label and focusing on key benefits like immunity and mood.

The latest consumer research reveals key UK snacking trends—including which snacks Brits are consuming right now and which snacks are on the rise.

Protein's role goes beyond sports performance–it’s essential for healthy aging. Explore the science behind protein and senior health.

Here’s a deep dive into whey protein benefits for immune system health—based on key bioactives and amino acids—that make whey protein a top choice for immune support products.

Post-workout nutrition is critical to speedy exercise recovery. Learn why whey protein is the most effective recovery ingredient.