The gummy format continues to grow in popularity as more consumers embrace non-pill formats that work for their lifestyles. Here’s a look at five key insights for supplement manufacturers interested in this growing segment.
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What Consumers Consider as "Natural"
Featured ContentOne of the biggest trends in food claims in recent years has been the claim of “natural.” Natural products are now easy to find in mainstream grocery stores and under mainstream brands. But with no official definition of “natural,” manufacturers often struggle to meet all consumers’ expectations in this area. Check out what today’s consumers think of as natural and how it affects their food choices.
Beauty-from-within products are on the rise. While beauty supplements continue to do well, there is an emerging opportunity in functional beverages and foods with beauty benefits, particularly to support healthy skin.
The Beauty of Biotin
Featured ContentBiotin is a stable B vitamin that functions in the metabolism of macronutrients such as proteins, carbohydrates, and proteins. Other names for biotin include vitamin B7, vitamin H, or coenzyme R. Biotin is a coenzyme involved in the creation of nucleic acids and fatty acids.
While snacking is an integral part of most consumers’ diets, the pandemic and its associated stressors have influenced what’s driving consumers to snack. This guide features on in depth look on the latest global snacking trends, as well as deep dives into consumer drivers in healthy snacking and bars in key European countries.
With unprecedented consumer interest in protein and protein-enhanced foods and beverages, product developers are working hard to create consumer products that will satisfy this burgeoning craving.
As oat beverages expand around the world, brands are looking for new ways to grab consumers’ attention. See how the next generation of oat beverages is addressing consumers’ unmet needs.
Electrolytes for Recovery: What You Should Know
Featured ContentBeverages with electrolytes are a top choice for supporting workouts. Here’s a look at what electrolytes do for the body, why consumers are choosing them, and some emerging science on using electrolytes to promote muscle recovery.
There’s no doubt immunity is still on consumers’ minds, with products featuring ingredients like vitamin C and zinc in high demand. But manufacturers may have more options than they think when it comes to ingredients and flavors that consumers associate with immunity.