As the demand for energy drinks grows, brands are innovating with flavors, healthier ingredients, and new positionings to appeal to a broader consumer base. Check out the 2024 energy drink trends you should know.
The Rise of Functional Pet Food
InsightThe functional pet food space continues to grow as pet owners seek out the best products to address their pets’ needs. Personalization, natural ingredients, and sustainability are the trends to watch in functional pet food.
In Asia and globally, a rising interest in holistic wellness is creating opportunities in food and beverage for ingredients and products that can support the body and mind.
Athletic & Sports Performance
InsightThe evolving science of sports nutrition creates new product opportunities to support athletes’ core needs of strength, energy, and recovery—while incorporating emerging interests like mood benefits, plant proteins, and eSports nutrition.
See how the 2024 megatrends for food and beverage can help companies unlock new opportunities to address Asian consumers’ interests in health and wellness.
The 2024 food and beverage megatrends show how brands can connect with consumers through the right messaging and products.
As European consumers seek to balance the desire for indulgence with healthy eating, what they’re looking for in snacks is changing.
Learn the everyday nutrients to eat for mood-boosting and stress relief in part three of our three-part “mood food” series.
The Asian senior nutrition market is growing fast. Here, we look at the top drivers and trends in a specific area—clinical nutrition for seniors—plus emerging opportunities.