Asia Pacific (ASPAC) is the largest functional beverage market in the world and continues to grow. Here we share the functional beverage trends and consumer insights that are creating new growth opportunities for beverage companies.

One of the 2023 MegaTrends with influence across categories is consumers’ desire for authenticity. They’re seeking brands that are transparent in their missions and are turning to trusted influencers for information about food.

Co-creation of new food and beverage products with consumers is one of the 2023 MegaTrends helping brands boost sales—and social media is where it all begins.

Using a micronutrient premix can save a company time and money, simplify processes, and even lead to a better finished product. 

The 2024 Summer Olympics will put a global spotlight on sports nutrition, and brands are already preparing. Here’s a look at trending nutrition topics like mental health and what they mean for the newest Olympic sports.

Birthday cake flavor continues to show up in new food and beverage launches, proving that the joy and comfort it brings will never go out of style. Check out the latest birthday cake-flavored products—plus the history of the birthday cake.

Mother’s Day is a time to celebrate all mothers and reflect on how we can support them to be their best. These maternal nutrition trends focus on keeping moms healthy, strong, and balanced at every stage.

While convenience, affordability, and taste will continue to be important aspects of bakery products for consumers, health is driving the bakery trends for 2024.