Dairy-based proteins and high-protein claims are capturing today’s market, expanding well beyond the traditional realm of sports nutrition. Over the last four years, the ASPAC region has seen a 3.5% CAGR of new product launches of RTDs in meal replacements, performance nutrition, weight management nutrition, sports nutrition, and RTD coffee. This creates a significant market opportunity for complete or partial whey-based neutral pH beverages to break through the milk protein-laced landscape. OptiSol® 1007 is your solution for better-performing neutral pH protein beverages, overcoming processing challenges while providing the stability needed to achieve the results consumers are seeking.
Source: Mintel GNPD, 2022
Note: Products are those that are liquid and/or Ready-to-drink beverages that have a High/Added Protein claim
Common Beverage Protein Processing Challenges
Experience When Using Whey Protein
- Grittiness
- Falls out of solution
- Forms a gel
- Increased viscosity
Experience When Using Milk Protein
- Age-related gelation
- Requires the addition of stabilizers and additives