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Don’t miss us at Booth #2303 as we showcase a variety of nutritionally rich applications specially formulated for various consumer segments, based on their taste preferences and lifestyle.
With the expansion of the protein market, so is the amount of high-protein products in the market today. As such, the key to survival for brands will lie in product differentiation, while maximizing taste and quality.
By understanding consumers, we can help you get the right protein solutions for each individual segment according to their needs.
Motivation: Relatively unaware and uninformed about protein, they look to find the simplest ways to achieve immediate results in terms of overall health, weight loss or energy, etc.
Our solution: Improve on familiar formats, with focus on texture and taste
Applications: Chips, Puffs, Soft cookies
Motivation: This segment tends to incorporate exercise and protein into their everyday diet to maintain their health and body shape. Most products catered to these consumers lack taste and are marketed for athletes instead of regular consumers.
Our solution: Focus on convenience, taste, and natural ingredients
Applications: Chips, Puffs, Soft cookies, Whey protein drink, Simple protein bars
Motivation: Usually the most informed about the benefits of protein, consumers in this segment seek out protein products to improve their physique and sports performance. They tend to have higher demands for quality products that optimize body function and performance, especially those with high protein and less fat.
Our solution: Maximum protein level, minimal fat, without compromising on taste
Applications: Whey protein drink, Protein bar
Discover how we can collaborate with you in creating new and tasty protein products that will be loved by a wide range of consumers.
Have a taste of some of our best applications and explore our premium ingredients specially designed for nutritional chips, puffs, soft cookies, beverages, and bars.
Visit us at booth # 2303 to see how we can help you deliver better nutrition.
2024.5.22~2024.5.24
10:00am to 5:00pm Tokyo Big Sight (South Hall 1 - 4, Booth #2303)