Glanbia Nutritionals at Hi Japan 2024

With the 100% whey protein market in Japan spreading across multiple consumer segments, Glanbia Nutritionals provides valuable insights and innovative solutions to cater to a wide range of consumers.

Glanbia Nutritionals will be at Booth #2-055, showcasing our 100% whey-based beverage prototypes. These new high-protein beverages made entirely from whey, offering a texture similar to that of the popular milk casein drinks in the Japanese market.

Explore and try out our delicious protein chips, cookies, bars, and protein puffs that are trending in the U.S., made with Glanbia's high-quality ingredients to meet various consumer segments.

Glanbia Nutritionals provides specific insights and solutions to help brands understand their consumers, and provide the right protein solutions for each individual segment according to their needs.

Inactive Lifestyle

Motivation: Health-conscious but also focused on simplicity and seeing immediate results with their health journey without being aware of the full range of protein benefits

Our solution: Familiar format, texture and taste

Applications: Chips, Puffs, Soft cookies

Active Lifestyle

Motivation: This segment tends to incorporate exercise into their everyday diet and are aware of the benefits of protein for their health and body shape. Most products catered for this segment lack taste and are marketed for athletes instead of regular consumers.

Solutions: Combining popular and natural flavors with protein, focusing on
convenience and simplicity

Applications: Chips, Puffs, Soft cookies, Drink, Simple bar

Sports Performance Lifestyle

Segment: Typically the most ingredient-conscious, consumers in this segment are most informed about protein and its range of benefits, and how it can improve their physique and sports performance. They tend to have higher demands when it comes to protein products, seeking quality ones that contain high protein and less fat.

Solutions: High levels of protein with minimal fat, without compromising taste

Applications: Whey protein drink, Protein bar

Discover how we can collaborate with you in creating new and tasty protein products that will be loved by a wide range of consumers.

Have a taste of some of our best applications and explore our premium ingredients specially designed for beverages as well as nutritional chips, puffs, soft cookies.

Visit us at booth #2-055 to see how we can help you deliver better nutrition to your consumers.

Learn more about Hi Japan 2024
23 – 25 October
10:00am to 17:00pm
Tokyo Big Sight Exhibition Center