Taste the Trends
Protein Hub
High protein products have expanded beyond the shakes and bars loved by competitive athletes into mainstream food and beverages for all consumers. Dive into the newest wave of protein demands and occasions on the market.
High protein products were previously primarily aimed at athletes and fitness enthusiasts focused on performance and muscle growth. While this demographic still represents the traditional base, the market has since expanded.
Mainstream consumers are increasingly embracing high-protein claims as they seek convenient and efficient ways to boost their health, with many consumers view protein as an essential nutrient with numerous benefits that contribute to a healthier lifestyle. Manufacturers can tap into the growing demand for innovative protein products with great taste, texture and broad consumer appeal.
Snacks and Bars
Healthy Snacking Trends for 2024
The snacking landscape continues to evolve as more consumers seek healthier choices. Check out the 2024 healthy snacking trends to learn consumers’ top reasons…
Better for You Snacking: Trends and Opportunities
Better-for-you snacking is on the rise in Europe. Check out the trends and opportunities ahead.
Consumers Crave Conscious Indulgence in Snacking
As European consumers seek to balance the desire for indulgence with healthy eating, what they’re looking for in snacks is changing.
The Right Time for Protein Snacks
Protein snacks are one of the top trends in snacking, but when do consumers use them? Here’s a look at the most popular eating occasions for protein snacks and…
Future of Healthy Snacking in ASPAC
The world of snacking today is no longer as simple as it used to be. How can your brand keep up with the emerging needs and occasions for healthy snacking? Our...
US Nutrition Bar Market Trends for 2024
Here's a look at the 2024 US nutrition bar trends of flavor, indulgence, and protein+—along with key insights on what consumers want most in a bar.
Cereal and Bakery
Global Trends in Breakfast Cereals
Here’s a look at the global trends in breakfast cereals, the top cereal markets, and reasons people are increasing their consumption of breakfast cereal.
Bakery Trends for 2024
While convenience, affordability, and taste will continue to be important aspects of bakery products for consumers, health is driving the bakery trends for 2024…
Fresh Dairy and Beverages
Top Dairy Trends to Watch in 2024
Explore the 2024 trends in dairy and immunity, new lactose-free products, fortified wellness cheeses, and the importance of protein in dairy.
Yogurt Trends to Watch in 2024
The yogurt category is getting even more nutritious—and delicious. Check out the 2024 yogurt trends, from high protein to new flavors.
2023 ASPAC Functional Beverage Trends
Asia Pacific (ASPAC) is the largest functional beverage market in the world and continues to grow. Here we share the functional beverage trends and consumer…
Sports Nutrition
US Sports Nutrition Outlook for 2024
Here's a look at what’s in store for the 2024 US sports nutrition market, plus key trends and opportunities—like weight loss-positioned products and cleaner pre…
Athletic & Sports Performance
The evolving science of sports nutrition creates new product opportunities to support athletes’ core needs of strength, energy, and recovery—while incorporating…
The Emerging Personalized Protein Powder Space
Consumers’ growing interest in healthier eating and personalized nutrition creates new opportunities in personalized protein powder. Here’s everything you need…
Active and Healthy Lifestyle
7 Global Trends in Women's Health
Global trends in women’s health show how the landscape is evolving—with a new focus on active women's nutrition, hormone balance, energy support, holistic…
Health Concerns and Key Nutrients for Women at Every Life Stage
According to the latest consumer data from Euromonitor International, women’s health concerns differ at each life stage in important ways. 1 Learn how…
2023 Nutrition Trends for Active Adults: What They Are & Why They Matter
The new active lifestyle consumer is driving mainstream growth in sports nutrition products. See the top 2023 nutrition trends for active adults and how the…
Your One-Stop Protein Hub
The Power of Protein
This resource hub serves as an ultimate guide to help you understand various aspects of protein, including what it is, how it functions, the difference in...
Protein Myths & Truths - Bust the Myths, Unlock the Truths
Sharing accurate nutritional information is important. It enhances consumers’ understanding and empowers them to make informed and healthy choices. Here, we...
The Spectrum of Protein Quality
Our deep dive into the wide range of protein quality and sources will help brands choose the best protein for specific consumers.
The World of Whey Protein - Choosing the Right Protein for the Right Occasion
Navigating the wonderful world of dairy protein can help brands to make informed decisions about what to use in their products.
Explore the Multifaceted Benefits & Applications of Whey Protein
The benefits of whey protein go beyond muscle building and sports performance. Explore these categories and more by reviewing the in-depth detail we crafted to...